Barbie introduces dolls with wheelchairs and prosthetic limbs
New dolls are set to hit stores this June set to help fight the stigma around physical disabilities. The new line is designed to offer a more diverse representation of beauty.
“As a brand, we can elevate the conversation around physical disabilities by including them into our fashion doll line to further showcase a multi-dimensional view of beauty and fashion,” Mattel said in a statement
A young disabled activist Jordan Reeves collaborated with Mattel to design a doll with a prosthetic limb that can be removed for a realistic play experience. Mattel also worked with UCLA Children’s Hospital and wheelchair experts to design a Barbie wheelchair which for some time has been a frequently requested accessory from fans of the Barbie brand.
A ramp will also be included with the wheelchair accessory to go with the Barbie Dream House.
This is a big hit with disability rights activists and symbolic that an icon of society is finally demonstrating that there are other types of people who can be seen as attractive and that children wish to play with.
There are more than 1 billion people in the world with disabilities according to the president of RespectAbility and Matell are certainly on track to level the playing field.
News source. CNN News